Instagram 101 with Lindsey and Robin

Join local creatives Lindsey Taylor and Robin Helman, of Go Love NY, for the first of four social media workshops aimed at enhancing key skills and learning best practices in 2024. These sessions are perfect for solopreneurs, small business owners, and anyone eager to sharpen their social media game.

In an era where digital footprints often precede personal introductions, mastering the art of Instagram is essential for brands and businesses. Our upcoming ‘Instagram 101’ workshop offers a deep dive into the platform, equipping you with the tools to craft a compelling narrative that stands out.

This session begins by unraveling the nuances of Instagram’s ecosystem, guiding you through the creation of an impactful bio—your digital handshake in a world of fleeting impressions. From there, we’ll delve into optimizing your account settings for maximum engagement and visibility. As we explore the diverse landscape of content creation, from static imagery to Reels, you’ll gain insights into curating a feed that truly resonates with your target audience. The workshop also illuminates the strategic use of Stories and Highlights, transforming your content into lasting touchpoints. Additionally, we’ll cover recommendations for Facebook, LinkedIn, and Google Business, ensuring you have a well-rounded approach to your online presence.

Don’t miss this opportunity to elevate your Instagram skills and set the foundation for a successful social media strategy.

You’ll walk away with:

• An introduction to using Instagram for brand and business promotion
• How to craft a compelling bio
• How to adjust settings for optimal performance
• Learn the types of Posts: still image, carousel, Reels
• What are Stories and Highlights and how to leverage them
• General social media recommendations (for Facebook and LinkedIn)

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About Lindsey

Lindsey Jeanne Taylor is a passionate multi-disciplinary brand designer and digital content creator with a talent for teaching and guiding others. With extensive experience in transforming digital presences across various industries—including corporate, nonprofits, the arts, and hospitality—she excels at making complex concepts accessible and actionable for solopreneurs and new business owners. Known for her clear communication and hands-on approach, Lindsey empowers participants to confidently navigate social media, develop personalized strategies, and create engaging content that authentically represents their brands.

About Robin

Robin Helman can be found on Instagram as Go Love NY. She’s lived in various places, including New York City, Hong Kong, London, Rome and Venice, before settling down in Irvington, NY. As a traveler from a young age, her excitement for discovering and exploring new places never dwindled. Having started her career in museums, art galleries, and magazines as an art director and graphic designer, her passion for the creative process has always been evident. As a result, her adventures often revolve around exploring the world of art and design.