Email Marketing 101 with Lisa

In this exploration into email marketing with HudCo member and marketing pro Lisa Robinson of Gold Strand Strategies, we delve into the art of building a newsletter that speaks to both personal and professional ambitions. With a focus on crafting a bespoke email strategy, this session invites you to consider how your communication can align with your brand’s essence, while engaging your audience with intention and care. We will also guide you through the delicate process of cultivating a discerning distribution list—one that fosters lasting connections.

• Intro to newsletters for building your personal and/or business brand
• Crafting an email strategy that works for you
• Building your distribution list

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Lisa Robinson is the founder of Gold Strand Strategies, a modern growth consultancy helping businesses charm new audiences. She has over a decade of experience leading email, social, and brand marketing strategy for digital publishers including POPSUGAR and Refinery29.