The mix and matchable pieces by Birdie Lou encourage play and limitless creativity for your youngins, PLUS every collection is made locally in New York City in small batches. With years of experience in production and design, shop owner Laura Mariani was motivated to create clothes for her daughter (whom the line is named after) that she was unable to find anywhere in store.
Along with an in-house line, Birdie Lou is a destination for vintage clothing that will recall some of your favorite items from growing up such as bold color-blocked prints, worn into perfection Oshkosh jeans, and smocked plaid dresses.
This week, 3 HudCo members will win a mask and chain combo—which, speaking from experience, have been KEY for keeping hold of our masks throughout the day.
How has motherhood influenced your style?
I have always dressed for comfort, but even more so now that I’m a mom. We live in Brooklyn and basically walk everywhere, so when I get dressed I’m thinking about whether I will be comfortable walking a couple miles and chasing a toddler.
What’s a holiday tradition that you’re passing on to your family or one you created together?
Getting a Christmas tree is actually a newer tradition for me. Growing up my family lived in California and we would travel to the East Coast for a few weeks during the holidays. Since we weren’t home we never really got a tree. Now with my family it’s really fun to have a tree every year.
Prior to designing Birdie Lou, what challenges did you come across while shopping for clothes for your daughter?
I love simple, comfortable, and versatile clothes that are made of natural fibers. When shopping for my daughter, I look for mini versions of clothes I like to wear, but that type of clothing is surprisingly difficult to find for kids. When I started Birdie Lou my goal was to make clothes that appeal to both kids and adults. I also love when clothes are made locally, so when I started Birdie Lou it was important to me to make everything in New York City.
Most memorable style moment growing up?
When I was a kid I would ONLY wear dresses (see below). The frillier the better. Looking back I think it’s funny because I am the total opposite now.
What’s a favorite movie, song, or book your family can’t get enough of this December?
I love Christmas music, so we start listening on December 1st on the dot. I like holiday classics the best. As for movies, I love Home Alone. I’ve seen it a million times and it never gets old.
Shop the boards at their Instagram feed, and DM them or email with your orders.